Shopper Experience

Home Fragrance Market
Home Fragrance Market to Reach $9.12 Bn, Globally, by 2026 at 6.3% CAGR
||
The availability of a wide range of home fragrance diffusers that create memorable, personal, and relaxing environments is set to drive the growth of the global home fragrance market. According to a report, the global home fragrance industry generated $5.62...
continue reading
India top payment apps
India’s top payment apps double their promotional spending to lure customers in FY19
||
According to Bloomberg Quint, the top four payment services and e-wallet providers — Paytm, PhonePe, Google Pay and Amazon Pay — spent around $995 million or Rs 7,050 crore on advertising, marketing, and promotional expenses in the last fiscal year. ...
continue reading
Round pizza box
Pizzas to be crispier in the Round Pizza Box, says Pizza Hut
||
This week, Pizza Hut will test two of its innovations at a Phoenix location, the first being a plant-based Italian sausage as a pizza topping on a Garden Specialty Pizza, the real potential for change is in its second move...
continue reading
Amazon's search advertising
Amazon’s search advertising to dominate Google Ads with expected growth of 15.9% by 2021
||
Google still holds the lion’s share of search ad revenue in the U.S., but Amazon’s search advertising is expected to chip away at that dominance over the next few years, according to a new eMarketer forecast. Amazon’s search advertising revenue...
continue reading
Global Augmented and Virtual reality market
Global Augmented and Virtual Reality Market to Reach $571.42 Billion by 2025 at 63.3% CAGR
||
Augmented Reality/Virtual Reality is a technology that uses sensory devices to either virtually modify a user’s environment or completely immerse them in a simulated environment. Objects like specially designed headsets and glasses can be used for visual immersion.  It is...
continue reading
Instagram-to-use-Augmented-Reality-to-enhance-Shopper-Experience
Instagram to use Augmented Reality to enhance Shopper Experience
||
With the eCommerce landscape becoming more competitive than ever before, social media platforms are expanding their horizons to keep the users hooked to the apps. One such strategical initiative has been taken up by Instagram which is now testing a...
continue reading