quantitative data

How Digital Marketing is shaping Consumer Experience for Brands
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How Digital Marketing is shaping Consumer Experience for Brands Chandler Bing said “so it seems like this internet thing is here to stay, huh?”, and could it be any more true? Since 1995 the modern e-commerce business is growing rapidly...
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Corona-Virus-impacted-the-Chinese-Economy
How has the Corona Virus impacted the Chinese Economy
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The coronavirus (2019-nCoV) outbreak has hit the Chinese economy hard. As soon as the Chinese markets opened on 3rd February, Monday, 2019, within minutes, trading changed into discontinued on multiple shares as they hit the ordinary 10% restriction that Chinese...
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Sentiment analysis and its use in market research
Sentiment Analysis and it’s use in Market Research
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Structured Data  Sentiment analysis – otherwise known as opinion mining – is an algorithm created to determine the emotional tone behind a series of words, used to gain an understanding of the attitudes, opinions, and emotions expressed within an online...
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Structured Data vs Unstructured Data
Structured Data vs Unstructured Data in Data Science and Market Research
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Structured Data  Structured data is most often categorized as quantitative data, which is objective facts and numbers that most analytics software can collect through the adhering pre-defined data model. Structured data fits neatly in a tabular format with numbers or...
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