Augmented Reality

Amazon's search advertising
Amazon’s search advertising to dominate Google Ads with expected growth of 15.9% by 2021
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Google still holds the lion’s share of search ad revenue in the U.S., but Amazon’s search advertising is expected to chip away at that dominance over the next few years, according to a new eMarketer forecast. Amazon’s search advertising revenue...
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Global Augmented and Virtual reality market
Global Augmented and Virtual Reality Market to Reach $571.42 Billion by 2025 at 63.3% CAGR
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Augmented Reality/Virtual Reality is a technology that uses sensory devices to either virtually modify a user’s environment or completely immerse them in a simulated environment. Objects like specially designed headsets and glasses can be used for visual immersion.  It is...
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Instagram-to-use-Augmented-Reality-to-enhance-Shopper-Experience
Instagram to use Augmented Reality to enhance Shopper Experience
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With the eCommerce landscape becoming more competitive than ever before, social media platforms are expanding their horizons to keep the users hooked to the apps. One such strategical initiative has been taken up by Instagram which is now testing a...
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