We have broad experience in proposition and concept testing, but each project has a common goal – understanding the possibilities for delivering a return on investment. So, whether we are testing new snacking products or loyalty programs, there are several core principles we adhere to. Every concept or proposition we test is different in some way. Quite often we are involved at subtly different stages of the proposition/concept development process. Plus every target audience is different hence there should be no “off the shelf” solutions for proposition or concept testing.