Very often, improved performance can stem from improved communications. Significant sums spent on advertising, communications research has a role to play in ensuring the messages are delivered with optimum effectiveness. There is a range of research services that help with this. Communication research has helped us to design and refine multi-media ad campaigns and fine-tune critical documentation. Communication research has helped us to understand the appeal and appropriacy of messages, along with measuring the recall and impact of advertising.
TOS helps clients develop, refine and measure the impact of their communications in many different ways. ad effectiveness studies in the leisure sector. We conduct “pre” and “post” surveys to measure the uplift and impact of advertising and communications on ad and brand awareness, perceptions and consideration.