Our brand research approach varies from client to client, according to where they are in their journey and what other strategic partners they might be working with. We get involved at all stages of the journey – from exploration through to proposition development, brand validation, and tracking. Alternatively, we can work with you on one or two stages only, providing the research support and expertise as and when required in line with your insight needs.
Often the first step of brand research is to explore their brand and help clients to better understand perceptions relative to key competitors in the market. Insights captured during the exploration phase can be used to develop brand propositions for testing in the wider market. Today, brands’ perceptions are increasingly being driven by customer experience rather than marketing and communications. To reflect this, we partner with brand and customer experience alignment specialists to take forward for your business.