Creative In-Market

Creative In-market measures the effectiveness of your advertising in-market across a range of media touchpoints to cut through and contribute to short and long-term effects for your brand. TOS profoundly communicates on specific creative assets to optimize in-flight and use rich diagnostics to learn what works when planning your next campaign and communication plans across countries and brands. TOS uses key measures of memory encoding and brand linkage with observed brand impact across waves of campaign activity. There is also the option to add nonconscious emotional responses to specific creative assets to complement a range of rich diagnostics to learn what has the most impact for your brand.

Digital research