Twitter began testing hidden replies in Canada beginning in July. Today, it is expanding that test to Japan and the United States.
In Hidden Replies, people can select one reply they don’t particularly like for their own ethical or moral reasons and hide it from the public’s immediate view. If someone else wants to see the tweets that the thread initiator hid from the reply stream, they can tap an icon to the far right of the original tweet. An author can also view a hidden reply and unhide it.
During their test in Canada, Twitter revealed that people used the hide feature much like profile muting, though in a limited, targeted way. More than a quarter of people who have had their tweets hidden told the company that they would reconsider how they tweeted in the future.
Hidden replies are now available to everyone globally. Twitter’s regional tests have been successful and the feature has been a good way to avoid derailing conversations or shifting their tone. The option to block users after hiding their replies is also included in the final rollout.
Twitter’s new feature Hidden Replies is now available globally