Pizzas to be crispier in the Round Pizza Box, says Pizza Hut

This week, Pizza Hut will test two of its innovations at a Phoenix location, the first being a plant-based Italian sausage as a pizza topping on a Garden Specialty Pizza, the real potential for change is in its second move here: a round pizza box. 

According to Pizza Hut, the new box keeps pizzas crispier, and it relies on less overall packaging compared with a typical square pizza box.The new round box has grooves to help catch grease and prevent soggy crust, and the top latches to keep heat in. It also interlocks easily to stack compactly, cutting out the employee effort that typically must be devoted to folding pizza boxes. For this design, the food conglomerate worked with the startup Zume, best known for robotic pizza trucks, for more than two years, says the company’s chief customer and operations officer Nicolas Burquier. 

Although, the round-box was in talks due Apple’s innovation in 2010, and Presseal, none managed balance the dominance of the almighty square.But Burquier is confident that could change

Pizzas to be crispier in the Round Pizza Box, says Pizza Hut
Round pizza box

Image source