Insights

Which video streaming service is going to win amid lockdown?
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The lockdown time frame has prompted a blast in the video streaming services everywhere throughout the world, with Indians getting their portion of amusement through fiction stories, suspense thrillers, K-dramas, mythological stories, legendary stories, and supernatural thrills. Compelled to remain...
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How Digital Marketing is shaping Consumer Experience for Brands
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How Digital Marketing is shaping Consumer Experience for Brands Chandler Bing said “so it seems like this internet thing is here to stay, huh?”, and could it be any more true? Since 1995 the modern e-commerce business is growing rapidly...
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Corona-Virus-impacted-the-Chinese-Economy
How has the Corona Virus impacted the Chinese Economy
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The coronavirus (2019-nCoV) outbreak has hit the Chinese economy hard. As soon as the Chinese markets opened on 3rd February, Monday, 2019, within minutes, trading changed into discontinued on multiple shares as they hit the ordinary 10% restriction that Chinese...
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Sentiment analysis and its use in market research
Sentiment Analysis and it’s use in Market Research
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Structured Data  Sentiment analysis – otherwise known as opinion mining – is an algorithm created to determine the emotional tone behind a series of words, used to gain an understanding of the attitudes, opinions, and emotions expressed within an online...
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Structured Data vs Unstructured Data
Structured Data vs Unstructured Data in Data Science and Market Research
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Structured Data  Structured data is most often categorized as quantitative data, which is objective facts and numbers that most analytics software can collect through the adhering pre-defined data model. Structured data fits neatly in a tabular format with numbers or...
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the different types of business plans
The different types of business plans
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Without a well-planned business strategy, an individual can't move forward and establish his career successfully. Suitably verified and validated types of business plans will offer inscrutable guidance to business proprietors to manage their resources and investors and develop through stages,...
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Basic Research Methods
Basic Research Methods for upcoming StartUps
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Market research is a fundamental aspect of ensuring any new business start-up hits the ground running; connecting with its target market and providing a worthwhile alternative to competitors or even filling a much-needed gap in the market. However, the type...
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Competitor Analysis
Why Competitor Analysis and Market Research are important for your Business Growth
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The greatest delusion you can have about your new venture is "My idea is unique, I shouldn't be having any competitors". Well, if you are not a part of the competition, you have no market either. Getting an edge over...
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Market Reserch
What is Market Research
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Effective market research offers businesses like yours the advantage of making knowledge-driven, informed choices to create a profitable marketing strategy. For those stepping into new markets or broadening into a totally new market segment, market research mitigates business chances by...
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Small Medium Enterprises
Why do SMEs (Small and Medium Enterprises) require Market Research
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Market research is one of the most useful tools that a business can use to further develop the way it understands customers and maximise the potential for profit and growth. It’s essential for businesses of all sizes and benefits everyone...
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