Marketing is changing as it is increasingly becoming a technical discipline with more and more data and technology getting embedded in marketing. With such massive changes, there is a need for a whole-brained marketing team that can imagine ideas, think process, implement technology and manage customer engagement. Hence, the term Marketing Effectiveness. The blending of traditional marketing, CRM, digital, mobile, and customer experience-based engagement technologies. Everything that’s got to do with digital marketing, social media, app, and mobile-based marketing has elements of Marketing Effectiveness built into it.
The Owl Strategy’s marketing team developed an interesting mix of technology-led marketing solutions through Marketing Effectiveness.
Everything starts with your Business Challenge.
We’ll sit down with you to understand what it is you want to achieve, and we’ll bring our experience, enthusiasm, and imagination to the table to see how we can best address your challenge.